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近日，湟源康源青稞老醋有限公司旗下康源青稞陈醋全系列产品正式入驻青海高端文旅IP「三只雪豹」品牌旗舰店。高原非遗风味与城市生态IP双向携手，打造青海特色文旅伴手礼新标杆，推动河湟非遗文化面向省内外游客广泛传播。
“三只雪豹”作为青海代表性高端文旅IP，立足“雪豹之都·西宁”城市名片，聚焦生态保护、大美青海地域文化，门店客群以品质游客、商务礼赠消费者为主，主打高品质、强文化属性的高原特色好物，是展示青海形象的重要线下窗口。
康源青稞陈醋依托省级非物质文化遗产湟源陈醋酿造技艺，扎根丹噶尔古城茶马古道文化底蕴，甄选高原优质青稞为原料，恪守六十余道古法工序，遵循“夏伏晒、冬捞冰”自然陈酿法则，实现传统固态发酵工艺与现代化规模化生产融合。企业拥有完整产品矩阵，覆盖品鉴小瓶装、标准化礼盒、古道封坛典藏系列，兼顾日常消费、旅游随手购与高端商务馈赠需求，实现非遗文化介绍与丹噶尔醋文化故事展示，实现“购买特产+文化体验”一站式文旅消费。
双方表示，本次合作是生态文旅IP+非遗农特产品融合创新的重要实践。依托三只雪豹成熟高端门店流量优势，让深藏河湟谷地的青稞醋香走出丹噶尔古城；借助康源青稞陈醋深厚非遗底蕴，进一步丰富门店高原特色美食品类，充实青海本土在地文化内涵，推动河湟非遗美食走进高端文旅消费场景，助力青海本土特色好物出圈。
下一步，双方将持续深化联动，开展联合主题推广、文旅体验活动，持续讲好青海青稞产业、非遗酿造故事。以特色伴手礼为载体，拓宽“青字号”非遗产品市场渠道，助力农文旅深度融合发展，让更多外地游客品味地道高原味道，感受源远流长的河湟饮食文化。

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